Optimal results by using synergy effects
with your team!
Generate insights and/or develop products and product ideas by using all creative sources which are part of the product development process - starting with the needs of consumers up to marketing, creative agency, R & D and sales. In close cooperation with your team, our experienced facilitators consolidate and concentrate your creative potential and together we develop promising ideas.
why creative insight ?
To develop new products, communication routes or ideas by using the creative potential of the entire team most effectively
To understand the target by directly engaging the consumers
To effectively integrate consumer input in a dynamic process
To benefit from a productive team atmosphere under the guidance of an experienced facilitator
what is creative insight ?
Workshop sessions are conducted, either with direct client participation in the focus group or as focus groups and client workshop one after another.
Step 1. Creative session with the team - all relevant team members and insight europe moderator and facilitator
Step 2. Focus group 1 - gathering relevant consumer insights
Step 3. Creative session with the team - generation of concepts, ideas or stratergies
Step 4. Focus group 2 - testing of concepts
Step 5. Creative session with the team - fine-tuning based on previous learning’s
Step 6. Focus group 3 - testing of concepts
Step 7. Result - concepts and strategies congruent with the company and relevant to the consumer