Gain a deep understanding of how a
life stage can influence
the needs of your consumers!
Not only zeitgeist, progress and trends are changing our needs, but also, and more radically, a change of life stage. If products, services and brands are adjusted to the new needs and mindset of a different lifestage, new targets can be reached and loyalty be increased. Based on long-term oberservation we discover possibilities and challenges for your brand and product portfolio among a certain life stage target group.
why life-stage insight ?
To really understand a target, their lifestyle, behavior, needs, values, dreams and frustrations
To identify unmet needs, existing gaps and new product opportunities
To improve or readjust existing products and communication
- How have the consumers’ lives changed?
- What impact do these changes have?
- How do new consumer patterns evolve and consolidate?
what is life-stage insight ?
A long-term qualitative panel consisting of consumers of one LIFE-STAGE is established. The panelists are understood as coresearchers. They are intensively trained in self-observation prior to the research. The co-researchers observe themselves and their peers in their daily lives and come back to regular feedback sessions.
- Small “handbag” thought booklets
- Diaries – either on paper or online
- Periodic feedback sessions
- Ethnographic interviews on specific topics