Cultural anthropology provides us not only with a methodological
approach (observation and contextual interview) but also with its
fundamental theoretical concepts, which we successfully transfer to
our research analysis providing unique perspectives of understanding.
Peer groups, targets, sub-cultures, they all refer to a similar reality:
they are individuals bound by the sharing of similar values and needs
and in this perspective they all can be approached and understood as
“culture” within a cultural anthropological meaning.
We uncover, decode and interpret cultural patterns to reach the
identitary core of a specific target group while bringing to light their
beliefs, attitudes, perceptions, the apparent and hidden values
and the unspoken cultural patterns that shape their behavior and build
their cultural subconscious.