Cultural anthropology provides us not only with a methodological
approach (observation and contextual interview) but also with its
fundamental theoretical concepts, which we successfully transfer to
our research analysis providing unique perspectives of understanding.

Peer groups, targets, sub-cultures, they all refer to a similar reality:
they are individuals bound by the sharing of similar values and needs
and in this perspective they all can be approached and understood as
“culture” within a cultural anthropological meaning.

We uncover, decode and interpret cultural patterns to reach the
identitary core of a specific target group while bringing to light their
beliefs, attitudes, perceptions, the apparent and hidden values
and the unspoken cultural patterns that shape their behavior and build
their cultural subconscious.

Our Core