International research faces the challenge of enlightening and
interpreting cultural differences, which are frequently to be found in fine
nuances, not perceptible at first glance. Consumers’ needs are often
similar across different countries but their cultural and individual
expression is often different. This work of decoding is a key task, which
our experienced team of multi-national researchers takes on for the major
markets and languages. Speaking and understanding the language of our targets while at the same time adopting the stance of a stranger to their culture is our basis for analyzing cultural behavior, to unravel the underlying narratives
responsible for shaping a target’s reality and frame of mind.
In addition to our in-house team, we have established an excellent international
network of researchers grounded in similar expertise and hence are able to
cover - with our methods - most of the major global markets.