Founded in 1999 by French sociologist and cultural anthropologist
Jeanne Carré
and German MBA Eva Caspary, insight europe has been
international from the word go. During their studies and early years of
their careers they were both immersed into foreign cultures over long periods
of time, making cultural differences an intrinsic object for reflection.

Upon meeting, the complementary link between anthropology
and marketing was the catalyst for the creation of a specialized qualitative
research agency: insight europe. The institute has grown rapidly over
the past 12 years to become a team of multinational researchers,
originating from diverse disciplines, who share both the passion
and vision of the founders.

Our origins