Make the best out of your packaging!
Your packaging is an important brand element. It has to present your product in the best possible manner, it has to be emotionally appealing and unique and it has to communicate a clear message. In addition it must differentiate your brand from the competition. With us, you can analyze and improve your existing packaging, create a new packaging or find out, which packaging route will contribute to your success.
why packaging insight ?
To develop PACKAGING which fits to the product category, to the brand
and to the target
To create an innovative, unique and distinctive character
- What symbolisms are used within the category?
- What positioning is occupied by the different players within the category?
- What visual language does my target understand?
- What values do I need to communicate through the pack?
- How do I best visualize values and messages?
what is packaging insight ?
Depending on the research objectives, insight europe proposes 3 different research tools which are complementary to each other:
Module 1 Research on competitive environment: semiotic analysis of competitor packs
Module 2 Generation of new packaging designs: interactive workshop conducted with consumers and designers (creative insight)
Module 3 Evaluation of existing packaging / alternative design routes: Qualitative pack testing (focus groups and/or psychological quantitative pack testing (mindQ)