Success with your Website!
Your website is an important consumer touch point, whether you use it as purchase channel, as information portal or as communication platform. See with your own eyes how the consumer uses your web content. Experience his reactions and thoughts and learn from us how you can improve your website.
why web insight ?
To understand general web usage behavior
To improve web site design from a logical as well as aesthetical point of view
- What are the points of entry to get to a specific site?
- What are the roles of banners?
- How easy or difficult is the navigation on the site?
- What are the areas of interest and focus?
- What are potential barriers in the order and payment process?
what is web insight ?
In a lab situation consumers are confronted with the website to be tested. So-called picture-in-picture video technology allows us to follow his/her facial expressions on one screen, at the same time as following the route his/her cursor is taking on the site. A moderator is giving the consumer specific navigational tasks in addition to a free roaming exercise and simultaneously explores the whole experience.